Fierce competition in door and window industry, do

2022-07-22
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The intensity of the door and window work competition is now obvious to all. Whether it is the encouragement of domestic door and window enterprises or the entry of foreign door and window brands, it has brought more pressure. Therefore, it is extremely important for door and window enterprises to seek cooperation between brands

the intensity of the door and window work competition is now obvious to all. Whether it is the encouragement of domestic door and window enterprises or the entry of foreign door and window brands, it has brought more pressure. Therefore, in today's open, collaborative and regional integration, it is extremely important for door and window enterprises to seek cooperation between brands

resource sharing of door and window alliance

in recent years, facing the sudden force of international brands, door and window work is also facing the invasion of cross-border bosses. The gap between doors and windows and home is disappearing, and the category gap of big home is gradually blurred. Now I still dare not use the positioning theory to simply deny whether the cross-border integration will succeed, but it can be concluded that the door and window brands will continue to face sudden attacks from other household work. Enemies are everywhere, either from other categories or from depressed e-commerce brands

brand resource sharing doors and windows work area alliance is becoming a trend

for doors and windows brands that have a considerable scale now, it is also a direction to cope with the new normal to get married together, grow bigger and stronger together. Especially for some door and window brands with little conflict in their own ways, it is better to jointly expand and jointly fight the enemy. Customers are different, and the ways are different. The combination can form 1+1> 2. The so-called "one chopstick is easy to break, and ten chopsticks are difficult to break" is this truth. Assuming that the door and window enterprises are still holding the backward idea of "better be a chicken head than a phoenix tail", they may lose the best opportunity to cooperate with their favorite brands. After all, the brand value will not increase but decline, and the door and window enterprises may be brought to the mediocre demise and unable to extricate themselves after all

the door and window alliance promotes home integration

once home integration becomes the mainstream trend of the home industry, the original market value of door and window work will be greatly reduced, and door and window work will also march towards home integration in order to meet the market. But the coverage of home integration is very wide. It is not easy to be isolated by door and window enterprises alone, but if they can combine together, it will certainly increase their strength and increase the odds of winning the mall competition

regional alliance is undoubtedly the most cohesive model among many alliance methods. After all, the economic development of different regions is different, and the production methods of doors and windows will also be different. The distance between the development process of local enterprises is not large, and the surrounding environment is relatively same, so the cooperation will be more "door-to-door". Therefore, in the future, regional alliances will become a new model for the door and window industry

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